customer profile
[/ˈkʌstəmər ˈproʊfaɪl/]
nounpl: customer profiles
perfil do cliente
1. A detailed description of a typical customer, including demographic, psychographic, behavioral, and purchasing characteristics used for marketing and business strategy
The marketing team created a detailed customer profile to better understand their target audience.
O time de marketing criou um perfil detalhado do cliente para entender melhor seu público-alvo.
2. A record or collection of information about a specific customer maintained by a business for service, sales, or relationship management purposes
The sales representative reviewed the customer profile before the meeting to know the client's purchase history.
O representante de vendas analisou o perfil do cliente antes da reunião para conhecer seu histórico de compras.
3. A persona or archetypal representation of an ideal customer segment used in business planning and product development
Our customer profile includes young professionals aged 25-35 with disposable income.
Nosso perfil de cliente inclui profissionais jovens com idade entre 25 e 35 anos com renda disponível.
In Brazilian business culture, customer profiling is increasingly important as companies adopt data-driven marketing strategies. The term reflects the modern shift toward personalized customer service and targeted marketing campaigns. In the USA, customer profiling is a fundamental concept in marketing, sales, and CRM strategies, often creating detailed personas used across multiple departments. Both cultures recognize the importance of understanding customer needs for business success.
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