customer data
[ˈkʌstəmər ˈdeɪtə]
nounpl: customer data (uncountable) / customer datasets
dados do cliente
1. Information collected and stored about customers, including personal, behavioral, transactional, and demographic information used for business purposes
The company uses customer data to personalize marketing campaigns and improve service quality.
A empresa usa dados do cliente para personalizar campanhas de marketing e melhorar a qualidade do serviço.
2. Records containing personal or business information of customers that may be subject to privacy regulations
We must comply with GDPR regulations when handling customer data.
Devemos cumprir com as regulamentações da GDPR ao manipular dados do cliente.
3. Digital information about customer interactions, preferences, purchase history, and contact information
Our customer data shows that 60% of purchases occur during weekend sales.
Nossos dados do cliente mostram que 60% das compras ocorrem durante as vendas de fim de semana.
In Brazil, as in most countries, handling customer data has become increasingly regulated, particularly with the implementation of LGPD (Lei Geral de Proteção de Dados) in 2020. Companies must inform customers about data collection and usage. In the USA and Europe, similar concerns exist with GDPR and CCPA regulations. The term reflects the digital transformation of business and the growing importance of data-driven strategies in both cultures.
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