right demographic
[raɪt ˌdeməˈɡræfɪk]
noun phrasepl: right demographics
público-alvo correto; demografia correta; segmento demográfico apropriado
1. The specific group of people identified by characteristics such as age, gender, income, location, or interests that a business or organization intends to reach with their products, services, or messaging
The marketing team identified the right demographic for the new smartphone as tech-savvy millennials aged 18-35.
A equipe de marketing identificou a demografia correta para o novo smartphone como millennials experientes em tecnologia com idades entre 18-35 anos.
2. The most suitable or ideal target audience segment for a particular campaign, product, or initiative
We need to find the right demographic for our luxury brand to ensure maximum ROI.
Precisamos encontrar a demografia correta para nossa marca de luxo para garantir o máximo retorno sobre investimento.
This term is fundamental in American and Brazilian marketing and business culture. In the USA, demographic targeting is central to advertising strategy across all media. In Brazil, the concept is equally important in marketing but may be expressed with more Portuguese-dominant phrasing in traditional contexts, while tech and startup sectors use the English term directly. The phrase reflects the globalization of marketing terminology and consumer-focused business strategies in both countries.
NYC Slang
the right demo; the right crowd
Related Idioms & Phrases
hit the right demographic
appeal to the right demographic
reach the right demographic
miss the demographic
demographic sweet spot
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