remarketizar; recomercializar
1. to market a product or service again, often with a new strategy, branding, or target audience
The company decided to remarket their old product line to younger consumers.
A empresa decidiu remarketizar sua antiga linha de produtos para consumidores mais jovens.
2. to resell or redistribute a product, especially one that was returned or refurbished
The retailer will remarket the returned items as open-box deals.
O varejista remarketizará os itens devolvidos como ofertas de caixas abertas.
3. to rebrand or reposition a product in the marketplace
After the rebrand, they remarketed the service with a focus on sustainability.
Após a reformulação da marca, eles remarketizaram o serviço com foco em sustentabilidade.
Remarket is primarily used in business and corporate contexts in both Brazil and the USA. In Brazil's growing business sector, particularly in São Paulo, the term is increasingly used in marketing strategies and product repositioning discussions. It reflects modern marketing practices where brands need to adapt to changing consumer preferences and market conditions.
Related Idioms & Phrases
remarket to a new demographic
remarket with fresh branding
remarket as a premium product
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