1. The process of changing or updating a company's brand identity, including its name, logo, visual elements, and overall market perception
The company underwent a major rebranding to appeal to younger consumers.
A empresa passou por um rebranding importante para atrair consumidores mais jovens.
2. The act of giving a new brand name or image to a product, service, or organization
The rebranding campaign was successful in changing public perception.
A campanha de rebranding foi bem-sucedida em mudar a percepção pública.