1. A strategic marketing initiative to update and modernize a brand's visual identity, messaging, or overall perception while maintaining its core essence and brand equity
The company decided on a brand refresh to appeal to younger consumers without losing its loyal customer base.
A empresa decidiu por uma renovação de marca para atrair consumidores mais jovens sem perder sua base de clientes leais.
2. The process of redesigning a company's logo, color scheme, typography, or marketing materials to create a fresher, more contemporary appearance
After 15 years, the tech startup implemented a brand refresh with a new logo and modern color palette.
Após 15 anos, a startup de tecnologia implementou uma renovação de marca com novo logo e paleta de cores moderna.