brand makeover
[/brænd ˈmeɪkoʊvər/]
nounpl: brand makeovers
reformulação de marca
1. A comprehensive redesign or repositioning of a company's brand identity, including logo, visual elements, messaging, and overall market perception
The company underwent a brand makeover to appeal to younger consumers.
A empresa realizou uma reformulação de marca para atrair consumidores mais jovens.
2. The process of modernizing or revitalizing a brand's image to increase relevance and competitiveness
After the brand makeover, the company's sales increased by 40%.
Após a reformulação da marca, as vendas da empresa aumentaram 40%.
In Brazil's corporate culture, 'brand makeover' or 'reformulação de marca' is a common strategy, especially in competitive markets like retail and technology. Companies often undertake brand makeovers during economic transitions or when entering new market segments. The concept reflects the dynamic nature of Brazilian business culture where adaptation and modernization are highly valued.
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