present customer
[ˈprɛzənt ˈkʌstəmər]
nounpl: present customers
cliente atual
1. A customer who is currently doing business with a company or visiting a store at the present time
The store manager greeted every present customer with a warm welcome.
O gerente da loja saudou cada cliente atual com uma calorosa boas-vindas.
2. An existing customer with an ongoing business relationship, as opposed to a potential or former customer
We focus our marketing efforts on retaining present customers rather than acquiring new ones.
Focamos nossos esforços de marketing na retenção de clientes atuais em vez de adquirir novos.
In both Brazilian and American business contexts, the distinction between 'present customers' and 'potential customers' is crucial for marketing strategy. Brazilian businesses often emphasize customer relationship management (CRM) to maintain present customers, reflecting the importance of personal relationships in Latin American business culture.
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