current customer

[ˈkɜːrənt ˈkʌstəmər]
nounpl: current customers
cliente atual
1. A person or organization that is actively purchasing goods or services from a business at the present time
Our current customers receive a 10% discount on all products.
Nossos clientes atuais recebem 10% de desconto em todos os produtos.
2. An existing customer with an ongoing business relationship, as opposed to a potential or past customer
We prioritize customer service for our current customers to maintain loyalty.
Priorizamos o atendimento ao cliente para nossos clientes atuais para manter a lealdade.
In both Brazilian and American business culture, distinguishing between current customers and potential customers is fundamental to marketing and sales strategies. Brazilian companies often use 'cliente atual' in customer relationship management (CRM) systems and loyalty programs, reflecting the importance of maintaining existing relationships in the business environment.
Synonyms / Sinônimos
existing customeractive customerpresent customerongoing customer
Antonyms / Antônimos
prospective customerpotential customerformer customerpast customer

Regional Variations

General Brazilian
cliente atual
Most common usage in business contexts
General Brazilian
cliente ativo
Alternative term emphasizing active relationship
Portugal
cliente atual
Same as Brazilian Portuguese; widely understood
Portugal
cliente existente
Alternative term used in some business contexts

Related Words

customer retentioncustomer loyaltycustomer servicecustomer base

Related Idioms & Phrases

keep current customers satisfied
retain current customers
expand current customer base
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