ongoing customer
[/ˈɒn.ɡoʊ.ɪŋ ˈkʌs.tə.mər/]
nounpl: ongoing customers
cliente contínuo
1. A customer who maintains a continuous business relationship with a company over an extended period
We focus on retaining ongoing customers by offering them loyalty rewards and excellent service.
Nós nos concentramos em reter clientes contínuos oferecendo-lhes programas de fidelidade e excelente atendimento.
2. A customer with a recurring or subscription-based relationship rather than a one-time buyer
Our ongoing customers represent the most stable portion of our revenue stream.
Nossos clientes contínuos representam a parte mais estável do nosso fluxo de receita.
In Brazilian business contexts, 'cliente contínuo' or 'cliente habitual' are preferred terms in service industries, retail, and subscription-based businesses. The concept is central to customer relationship management (CRM) strategies in both American and Brazilian markets, where retention is often prioritized over constant acquisition.
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