lapsed customer
[/læpst ˈkʌstəmər/]
nounpl: lapsed customers
cliente inativo
1. A customer who has stopped doing business with a company or making purchases for an extended period of time
The marketing team focused on re-engaging lapsed customers through special promotional offers.
A equipe de marketing focou em reengajar clientes inativos através de ofertas promocionais especiais.
2. A person who was once a regular buyer but has not completed any transactions recently
We identified 5,000 lapsed customers and sent them personalized discount coupons.
Identificamos 5.000 clientes inativos e enviamos a eles cupons de desconto personalizados.
In Brazilian business culture, companies increasingly invest in customer retention and reactivation programs. The concept of 'cliente inativo' is well-established in CRM (Customer Relationship Management) strategies, reflecting the high value placed on customer lifecycle management. Marketing campaigns specifically targeting lapsed customers (campanhas de reativação) are common across retail, telecommunications, and financial services sectors.
Related Idioms & Phrases
win back a lapsed customer
reactivate lapsed customers
bring lapsed customers back into the fold
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