inactive customer
[ɪˈnæktɪv ˈkʌstəmər]
nounpl: inactive customers
cliente inativo
1. A customer who has not made a purchase or engaged with a business for a specified period of time
The company sent promotional emails to inactive customers to encourage them to return.
A empresa enviou e-mails promocionais para clientes inativos para incentivá-los a retornar.
2. A customer whose account exists but shows no recent transaction or activity history
Our database shows 5,000 inactive customers from the past year.
Nosso banco de dados mostra 5.000 clientes inativos do ano passado.
In both Brazilian and American business contexts, managing inactive customers is a key metric for customer relationship management (CRM). Companies typically define inactivity based on industry standards—ranging from 30 days to a year of no purchases. In Brazil, this concept is particularly important in retail, telecommunications, and banking sectors where customer retention strategies are crucial for business growth.
Related Idioms & Phrases
win back inactive customers
reactivate dormant accounts
customer comeback campaign
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