disengaged customer
[dɪsɪnˈɡeɪdʒd ˈkʌstəmər]
nounpl: disengaged customers
cliente desengajado
1. A customer who has lost interest in a brand, product, or service and shows minimal interaction, loyalty, or emotional connection
The company identified disengaged customers through their low purchase frequency and lack of interaction with marketing campaigns.
A empresa identificou clientes desengajados através de sua baixa frequência de compras e falta de interação com campanhas de marketing.
2. A customer who has stopped actively using a product or service and is at risk of churn
We need to win back disengaged customers before they switch to our competitors.
Precisamos reconquistar clientes desengajados antes que eles mudem para nossos concorrentes.
3. A consumer demonstrating reduced emotional investment and participation in the customer journey
Analytics showed that disengaged customers had not opened an email in over six months.
A análise mostrou que clientes desengajados não tinham aberto um e-mail em mais de seis meses.
This term is extensively used in American and Brazilian business contexts, particularly in marketing, customer relationship management (CRM), and business analytics. In Brazil, customer engagement strategies are increasingly important as companies compete for market share in growing digital economies. The concept reflects modern business focus on customer lifetime value and retention, with companies investing heavily in reactivation campaigns and personalized communication to re-engage such customers.
NYC Slang
ghost customer / zombie customer (informal)
Related Idioms & Phrases
a customer who has gone cold
a customer on the back burner
a customer who has fallen off the radar
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