committed customer
[/kəˈmɪtɪd ˈkʌstəmər/]
nounpl: committed customers
cliente fiel / cliente comprometido
1. A customer who is loyal to a brand or business and demonstrates consistent purchasing behavior and emotional attachment to the company
A committed customer will continue to purchase from the same brand even when competitors offer lower prices.
Um cliente fiel continuará comprando da mesma marca mesmo quando concorrentes ofereçam preços mais baixos.
2. A customer who is dedicated to a long-term relationship with a business and actively supports the company through repeat purchases and positive recommendations
Our committed customers are the foundation of our business growth and brand reputation.
Nossos clientes fiéis são a base do crescimento do nosso negócio e da reputação da marca.
In Brazilian business culture, 'cliente fiel' is highly valued as it represents trust and relationship-building, which are important in Brazilian commerce. Companies invest significantly in customer loyalty programs (programas de fidelização) to cultivate committed customers. In the USA, this concept is central to customer relationship management (CRM) strategies and is measured through metrics like Net Promoter Score (NPS) and customer lifetime value.
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