regular customer

[/ˈreɡjələr ˈkʌstəmər/]
nounpl: regular customers
cliente regular
1. a person who visits a business or establishment frequently and consistently over time
The coffee shop owner knows all her regular customers by name.
A dona da cafeteria conhece todos os seus clientes regulares pelo nome.
2. a loyal patron who makes repeated purchases from the same business
As a regular customer, he receives special discounts and privileges.
Como cliente regular, ele recebe descontos e privilégios especiais.
In Brazilian business culture, regular customers are highly valued and often treated with personal recognition and special treatment. Building customer loyalty through familiarity is an important aspect of retail and service industries in Brazil. In the USA, 'regular' is commonly shortened when referring to a frequent patron (e.g., 'He's a regular here').
NYC Slang
regular
Synonyms / Sinônimos
loyal customerfrequent customerhabitual customerrepeat customerreturning customer
Antonyms / Antônimos
one-time customeroccasional customernew customerfirst-time customerrandom customer

Regional Variations

General Brazilian
cliente regular
most common and standard usage
Rio de Janeiro
cliente assíduo
more formal alternative
São Paulo
cliente frequente
alternative emphasizing frequency
Portugal
cliente habitual
Portuguese standard, slightly more formal

Related Words

customer loyaltyrepeat businesspatronageclientelecustomer retentionfidelity

Related Idioms & Phrases

to be a regular at
keep the regulars happy
know someone's regular order
a face in the crowd becomes a regular
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