regular customer
[/ˈreɡjələr ˈkʌstəmər/]
nounpl: regular customers
cliente regular
1. a person who visits a business or establishment frequently and consistently over time
The coffee shop owner knows all her regular customers by name.
A dona da cafeteria conhece todos os seus clientes regulares pelo nome.
2. a loyal patron who makes repeated purchases from the same business
As a regular customer, he receives special discounts and privileges.
Como cliente regular, ele recebe descontos e privilégios especiais.
In Brazilian business culture, regular customers are highly valued and often treated with personal recognition and special treatment. Building customer loyalty through familiarity is an important aspect of retail and service industries in Brazil. In the USA, 'regular' is commonly shortened when referring to a frequent patron (e.g., 'He's a regular here').
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