frequent customer

[/ˈfriːkwənt ˈkʌstəmər/]
nounpl: frequent customers
cliente frequente
1. A person who regularly and repeatedly purchases goods or services from the same business or establishment
The coffee shop owner knows all her frequent customers by name.
O dono da cafeteria conhece todos os seus clientes frequentes pelo nome.
2. A loyal patron who visits or shops at a particular place on a regular basis
As a frequent customer, he qualified for the loyalty discount program.
Como cliente frequente, ele se qualificou para o programa de desconto por fidelidade.
In both American and Brazilian business culture, frequent customers are highly valued and often rewarded through loyalty programs, discounts, and special services. In Brazil, the concept of 'cliente frequente' is particularly important in small businesses, cafés, and family-run establishments where building long-term relationships with regular patrons is essential to business success. Many Brazilian businesses offer 'programas de fidelização' (loyalty programs) to encourage repeat business.
NYC Slang
regular
Synonyms / Sinônimos
regular customerloyal customerrepeat customerhabitual patronsteady customer
Antonyms / Antônimos
occasional customerone-time customernew customerrare customer

Regional Variations

General Brazilian
cliente frequente
most common and standard usage throughout Brazil
Rio de Janeiro
cliente habitual
alternative term used in Rio and Southeast region
São Paulo
cliente assíduo
more formal alternative, particularly in business contexts
Portugal
cliente habitual
Portuguese preference for 'habitual' over 'frequente' in this context

Related Words

customer loyaltyloyalty programrepeat businesscustomer retentionregular patron

Related Idioms & Phrases

a familiar face
a loyal patron
one of the regulars
keep coming back for more
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