customer retention
[/ˈkʌstəmər rɪˈtenʃən/]
noun
retenção de clientes
1. The ability of a company to retain its customers over a specific period, or the strategies and practices used to keep customers engaged and loyal to a business
Our company has improved customer retention by offering loyalty rewards programs.
Nossa empresa melhorou a retenção de clientes oferecendo programas de recompensas de fidelidade.
2. The rate at which a business keeps its existing customers and prevents them from switching to competitors
The customer retention rate increased from 75% to 85% this quarter.
A taxa de retenção de clientes aumentou de 75% para 85% neste trimestre.
3. Business strategies focused on maintaining relationships with current customers to maximize lifetime value
Effective customer retention requires consistent communication and excellent service quality.
A retenção eficaz de clientes requer comunicação consistente e qualidade de serviço excelente.
In Brazil and the USA, customer retention has become increasingly central to business strategy, especially post-2020, as companies recognize that retaining existing customers is more cost-effective than acquiring new ones. The term is predominantly used in corporate, e-commerce, and service industry contexts. Brazilian companies increasingly adopt retention strategies through digital platforms and personalized communication. The concept reflects the shift from transactional to relationship-based business models in both cultures.
NYC Slang
keeping your customers in the fold
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