1. A business program designed to reward customer loyalty by offering incentives, discounts, or exclusive benefits to repeat customers
The airline's loyalty program gives members free flights after accumulating enough points.
O programa de fidelização da companhia aérea oferece voos grátis após os membros acumularem pontos suficientes.
2. A marketing strategy that encourages repeat purchases through rewards, points, or membership tiers
The grocery store's loyalty program allows customers to earn cashback on their purchases.
O programa de fidelização do supermercado permite que os clientes ganhem dinheiro de volta em suas compras.