1. A loyalty or rewards program where customers earn points for purchases or activities that can be redeemed for discounts, free products, or other benefits
The airline's points program allows passengers to accumulate miles for future flights.
O programa de pontos da companhia aérea permite que os passageiros acumulem milhas para voos futuros.
2. A system used by retailers or service providers to incentivize repeat business and customer retention
She signed up for the coffee shop's points program to get free drinks.
Ela se cadastrou no programa de pontos da cafeteria para ganhar bebidas grátis.