1. A structured marketing initiative offered by businesses to customers that provides incentives, points, discounts, or benefits in exchange for repeated purchases or loyalty
The airline's rewards program gives customers free flights after accumulating enough miles.
O programa de recompensas da companhia aérea oferece voos gratuitos após acumular milhas suficientes.
2. A system that tracks customer transactions and converts them into points or credits redeemable for products, services, or special privileges
She enrolled in the store's rewards program to earn points on every purchase.
Ela se inscreveu no programa de recompensas da loja para ganhar pontos em cada compra.