former customer

[ˈfɔːrmər ˈkʌstəmər]
nounpl: former customers
cliente antigo
1. A person who previously purchased goods or services from a business but no longer does so
We need to contact former customers to understand why they stopped shopping with us.
Precisamos contatar clientes antigos para entender por que pararam de comprar conosco.
2. Someone who has ended their business relationship with a company
The company launched a campaign to win back former customers with special discounts.
A empresa lançou uma campanha para reconquistar clientes antigos com descontos especiais.
In Brazilian and American business contexts, managing former customers is a key part of customer relationship management (CRM) strategies. Companies often invest in reactivation campaigns and loyalty programs. The term reflects broader business practices of customer lifecycle management and retention metrics.
Synonyms / Sinônimos
ex-customerpast customerlapsed customerinactive customer
Antonyms / Antônimos
current customeractive customerprospective customernew customer

Regional Variations

General Brazilian
cliente antigo
Most common and neutral term used in business contexts
General Brazilian
ex-cliente
Also used in formal business environments
São Paulo
cliente inativo
Often used in corporate and retail settings
Portugal
cliente anterior
Preferred usage in Portuguese business terminology

Related Words

customer retentioncustomer churncustomer loyaltycustomer acquisition

Related Idioms & Phrases

win back former customers
former customer base
lapsed customer
customer churn rate
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