mass approach
[/mæs əˈproʊtʃ/]
nounpl: mass approaches
abordagem em massa
1. A strategy or method that targets or appeals to a large number of people simultaneously, often without individual customization
The company adopted a mass approach to marketing, running the same advertisement across all media platforms.
A empresa adotou uma abordagem em massa para marketing, exibindo o mesmo anúncio em todas as plataformas de mídia.
2. In business and communication, a technique that uses standardized processes to reach broad audiences rather than segmented or personalized methods
Their mass approach to customer service resulted in generic responses that didn't address individual needs.
Sua abordagem em massa ao atendimento ao cliente resultou em respostas genéricas que não atendiam às necessidades individuais.
3. In sociology and politics, a strategy that mobilizes or influences large populations through uniform messaging
The political campaign used a mass approach to reach voters in multiple districts with identical talking points.
A campanha política usou uma abordagem em massa para alcançar eleitores em vários distritos com os mesmos argumentos.
This term is commonly used in Brazilian business discourse, particularly in marketing, advertising, and organizational management. It reflects the tension between efficiency (reaching many people quickly) and effectiveness (meeting individual needs). In Portugal, the term is also used in formal business and academic settings. The concept became increasingly scrutinized in the 21st century as companies shifted toward personalization and targeted marketing strategies.
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