1. A business strategy focusing on a specific, well-defined segment of the market rather than attempting to serve the entire market
The company adopted a niche strategy by targeting only premium customers in the luxury segment.
A empresa adotou uma estratégia de nicho ao direcionar-se apenas para clientes premium no segmento de luxo.
2. A competitive approach where a company specializes in serving a particular group of customers with specific needs or preferences
Their niche strategy involves providing eco-friendly products for environmentally conscious consumers.
Sua estratégia de nicho envolve fornecer produtos ecológicos para consumidores ambientalmente conscientes.