1. A business approach focused on producing and selling products or services to the broadest possible audience at affordable prices, prioritizing volume over exclusivity
Apple's mass market strategy made iPhones accessible to millions of consumers worldwide.
A estratégia de mercado de massa da Apple tornou os iPhones acessíveis a milhões de consumidores em todo o mundo.
2. A marketing and distribution plan designed to reach the general population rather than niche segments
The company adopted a mass market strategy to compete with larger retailers.
A empresa adotou uma estratégia de mercado de massa para competir com varejistas maiores.