1. A marketing or business strategy that treats all customers or market segments as a single, homogeneous group, offering the same product, price, and promotion to everyone without segmentation
The company adopted an undifferentiated strategy, selling the same basic product to all consumers regardless of their different needs.
A empresa adotou uma estratégia indiferenciada, vendendo o mesmo produto básico para todos os consumidores, independentemente de suas necessidades diferentes.
2. An approach that ignores market segmentation and targets the entire market with a single marketing mix
Using an undifferentiated strategy can be cost-effective for small businesses but may limit market reach.
Usar uma estratégia indiferenciada pode ser custo-eficaz para pequenos negócios, mas pode limitar o alcance do mercado.