1. A business approach that divides a market, audience, or product into distinct segments or groups based on specific criteria for targeted marketing or analysis
The company implemented a segmentation strategy to target different customer demographics with personalized marketing campaigns.
A empresa implementou uma estratégia de segmentação para atingir diferentes grupos demográficos de clientes com campanhas de marketing personalizadas.
2. A method of breaking down complex processes or data into smaller, manageable parts for better analysis and decision-making
Their segmentation strategy helped identify which product lines were most profitable.
Sua estratégia de segmentação ajudou a identificar quais linhas de produtos eram mais lucrativas.