bulk strategy
[/bʌlk ˈstrætədʒi/]
nounpl: bulk strategies
estratégia de volume
1. A business or military approach focused on large-scale operations, high quantities, or mass production to achieve competitive advantage through economy of scale
The retailer's bulk strategy allowed them to purchase inventory at lower per-unit costs.
A estratégia de volume do varejista permitiu que comprassem estoque com custos unitários mais baixos.
2. A purchasing or procurement approach that prioritizes buying large quantities to reduce overall costs
Our company adopted a bulk strategy to negotiate better prices with suppliers.
Nossa empresa adotou uma estratégia de volume para negociar melhores preços com fornecedores.
3. A market expansion approach that emphasizes rapid growth and market penetration through high-volume operations
The startup's bulk strategy focused on acquiring as many customers as possible in the first year.
A estratégia de volume da startup focou em adquirir o máximo possível de clientes no primeiro ano.
In Brazil, 'estratégia de volume' is widely used in business and economic contexts, particularly in retail, manufacturing, and supply chain management. This approach reflects the importance of cost optimization and market penetration in competitive Brazilian markets. In the USA, bulk strategy is commonly discussed in MBA programs and corporate strategy meetings. The term is especially relevant in discussions about Walmart's business model and similar large-scale retail operations.
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