1. A strategy or method that divides a problem, market, or process into separate segments or sections for individual analysis, treatment, or management
The marketing team used a segmented approach to target different customer groups with tailored messages.
A equipe de marketing usou uma abordagem segmentada para atingir diferentes grupos de clientes com mensagens personalizadas.
2. In business and project management, breaking down a large task or goal into smaller, manageable parts
The company took a segmented approach to product development, focusing on one feature at a time.
A empresa adotou uma abordagem segmentada no desenvolvimento de produtos, focando em um recurso de cada vez.