market demand analysis
[MAR-kit dih-MAND uh-NAL-uh-sis]
nounpl: market demand analyses
análise de demanda de mercado
1. A systematic examination and evaluation of the quantity of goods or services that consumers are willing and able to buy at various price points within a specific market
The company conducted a comprehensive market demand analysis before launching their new product line.
A empresa realizou uma análise de demanda de mercado abrangente antes de lançar sua nova linha de produtos.
2. Research methodology used to forecast consumer behavior, identify market trends, and assess the viability of business opportunities
Market demand analysis revealed a significant gap in the luxury segment.
A análise de demanda de mercado revelou uma lacuna significativa no segmento de luxo.
3. The process of collecting and interpreting data about consumer needs, preferences, and purchasing power to inform business strategy
Through market demand analysis, we identified three distinct customer segments.
Por meio da análise de demanda de mercado, identificamos três segmentos de clientes distintos.
In Brazil, market demand analysis is a crucial component of business planning and is increasingly important in corporate decision-making as companies expand. The term reflects the business-focused culture where data-driven strategies are highly valued. In the USA, this analysis is standard practice in MBA programs and corporate strategy departments, often used synonymously with market research and consumer analytics.
Related Idioms & Phrases
reading the market
gauging consumer appetite
taking the pulse of the market
understanding market dynamics
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