market sizing
[MAR-kit SY-zing]
noun
dimensionamento de mercado
1. The process of estimating the total addressable market (TAM) and potential revenue opportunity for a product or service
Market sizing is crucial for startups seeking venture capital funding.
O dimensionamento de mercado é crucial para startups que buscam financiamento de capital de risco.
2. A quantitative analysis to determine the scope, scale, and potential of a market opportunity
The team conducted market sizing to understand the viability of their business model.
A equipe realizou um dimensionamento de mercado para entender a viabilidade do seu modelo de negócio.
3. The estimation of market volume, customer base, and revenue potential in a specific industry or segment
Accurate market sizing helped investors evaluate the startup's growth potential.
O dimensionamento preciso de mercado ajudou os investidores a avaliar o potencial de crescimento da startup.
Market sizing is a fundamental concept in the startup and venture capital ecosystems in both the USA and Brazil. It's essential in business pitches, investor presentations, and strategic planning. In Brazil, the term has become increasingly prevalent as the startup culture grows, particularly in tech hubs like São Paulo.
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