market estimation
[/ˈmɑːrkɪt ˌestɪˈmeɪʃən/]
nounpl: market estimations
estimativa de mercado
1. The process of calculating or forecasting the size, value, or potential of a market
The market estimation for the smartphone industry suggests growth of 15% annually.
A estimativa de mercado para a indústria de smartphones sugere crescimento de 15% ao ano.
2. A quantified assessment or projection of market demand, revenue, or consumer base
Our market estimation indicates there are 2 million potential customers for this product.
Nossa estimativa de mercado indica que há 2 milhões de clientes potenciais para este produto.
3. An analytical evaluation used to determine market viability and investment potential
The startup's market estimation was crucial for attracting venture capital funding.
A estimativa de mercado da startup foi crucial para atrair financiamento de capital de risco.
Market estimation is a critical concept in both Brazilian and American business cultures. In Brazil, it's particularly important for startups and SMEs seeking funding or planning expansion. In the USA, precise market estimations are essential for business plans, investor presentations, and strategic decision-making. The term reflects the importance of data-driven decision-making in modern commerce.
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