sales forecasting
[/seɪlz ˈfɔːrkæstɪŋ/]
noun
previsão de vendas
1. The process of estimating future sales revenue based on historical data, market analysis, and business trends
Sales forecasting helps companies plan their inventory and budget for the upcoming quarter.
A previsão de vendas ajuda as empresas a planejarem seu estoque e orçamento para o próximo trimestre.
2. A quantitative or qualitative method used to predict customer demand and revenue generation
The marketing team uses advanced sales forecasting techniques to project next year's revenue.
O time de marketing usa técnicas avançadas de previsão de vendas para projetar a receita do próximo ano.
3. Business practice of estimating sales volumes to guide strategic planning and resource allocation
Accurate sales forecasting is crucial for maintaining cash flow and managing expenses.
A previsão de vendas precisa é crucial para manter o fluxo de caixa e gerenciar despesas.
In Brazilian business culture, sales forecasting is a critical component of corporate planning and is heavily emphasized in quarterly business reviews and strategic planning meetings. Companies typically use sophisticated software and methodologies for this practice. In the USA, sales forecasting is fundamental to business operations and is often tied to executive compensation and performance metrics. The accuracy of forecasts can significantly impact a company's stock price and investor confidence.
Related Idioms & Phrases
crystal ball forecasting (unreliable prediction)
hit the numbers (achieve sales forecast targets)
miss the forecast (fail to meet predicted sales)
forecast accuracy
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