authentic marketing
[/ɔːˈθɛntɪk ˈmɑːrkɪtɪŋ/]
noun
marketing autêntico
1. A marketing strategy that emphasizes genuine, honest, and transparent communication between a brand and its consumers, based on real values and authentic storytelling rather than manipulative advertising tactics
The company adopted authentic marketing by sharing the real stories of their employees and customers instead of using scripted advertisements.
A empresa adotou marketing autêntico ao compartilhar as histórias reais de seus funcionários e clientes em vez de usar anúncios roteirizados.
2. Marketing that reflects a brand's true identity, values, and mission without exaggeration or false claims
Authentic marketing builds trust because consumers know the brand is being truthful about its products and practices.
O marketing autêntico constrói confiança porque os consumidores sabem que a marca está sendo honesta sobre seus produtos e práticas.
3. A consumer-focused approach that prioritizes genuine engagement, user-generated content, and real customer experiences over polished corporate messaging
Through authentic marketing, the startup connected with millennials by featuring real customer testimonials on social media.
Através do marketing autêntico, a startup se conectou com millennials apresentando depoimentos reais de clientes nas redes sociais.
Authentic marketing has gained significant traction in both Brazilian and American markets since the 2010s, reflecting a generational shift toward valuing transparency and social responsibility. In Brazil, consumers increasingly demand that brands demonstrate genuine commitment to social causes and community values. In the USA, particularly among younger demographics, authentic marketing resonates as a counterpoint to traditional corporate advertising, with brands leveraging social media influencers and user-generated content to appear more relatable and trustworthy.
NYC Slang
keeping it real in marketing
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