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deceptive marketing

[/dɪˈsɛptɪv ˈmɑrkɪtɪŋ/]
noun
marketing enganoso
1. advertising or promotional practices that mislead consumers through false claims, omissions, or distorted information about products or services
The company was fined for deceptive marketing practices that misrepresented the product's effectiveness.
A empresa foi multada por práticas de marketing enganoso que deturparam a eficácia do produto.
2. the use of misleading tactics or false representations to influence consumer behavior or purchasing decisions
Deceptive marketing can damage a brand's reputation and erode consumer trust.
O marketing enganoso pode prejudicar a reputação de uma marca e corroer a confiança do consumidor.
NYC Slang
bait-and-switch marketing
Synonyms
false advertisingmisleading marketingfraudulent marketingdishonest promotionmarketing fraude
Antonyms
honest marketingtransparent marketingtruthful advertisingethical marketing

Regional Variations

General Brazilian
marketing enganoso
most commonly used term
Brazil
publicidade enganosa
often used in legal contexts
Portugal
marketing enganoso
standard usage across Portugal
Portugal
publicidade ludibriadora
more formal or legal context

Related Idioms & Phrases

pull the wool over someone's eyes
enganar ao consumidor
falsa publicidade
prometer a lua
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