1. A marketing approach that emphasizes transparency, truthfulness, and ethical practices in promoting products or services without misleading or deceiving consumers
The company adopted honest marketing by clearly disclosing all product ingredients and potential side effects.
A empresa adotou marketing honesto ao divulgar claramente todos os ingredientes do produto e possíveis efeitos colaterais.
2. Marketing strategies based on authentic claims, accurate advertising, and genuine customer value rather than exaggeration or manipulation
Honest marketing builds long-term customer trust and loyalty.
O marketing honesto constrói confiança e lealdade do cliente a longo prazo.