false marketing
[/fɔːls ˈmɑːrkɪtɪŋ/]
nounpl: false marketing campaigns / instances of false marketing
marketing falso / publicidade enganosa
1. deceptive or misleading advertising practices that misrepresent products, services, or their benefits to consumers
The company was fined for false marketing by claiming their product could cure diseases without scientific evidence.
A empresa foi multada por marketing falso ao afirmar que seu produto poderia curar doenças sem evidências científicas.
2. advertising that contains false statements, omits material facts, or uses misleading imagery to deceive consumers
False marketing tactics included exaggerating product benefits and hiding negative side effects.
As táticas de marketing falso incluíam exagerar os benefícios do produto e ocultar efeitos colaterais negativos.
False marketing is heavily regulated in both Brazil and the USA through consumer protection laws (PROCON in Brazil, FTC in the USA). In Brazilian culture, there is growing awareness and consumer activism against 'publicidade enganosa,' with social media playing a key role in exposing fraudulent campaigns. Companies found guilty face significant fines and reputation damage.
NYC Slang
snake oil pitch / BS marketing
Related Idioms & Phrases
pull the wool over someone's eyes
smoke and mirrors
all hype and no substance
enganar com falsas promessas
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