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transparent advertising

[/trænsˈpɛrənt ˈædvərˌtaɪzɪŋ/]
noun
publicidade transparente
1. Advertising that clearly discloses its commercial nature, sponsorship, and any material connections between the advertiser and content creator
The influencer engaged in transparent advertising by clearly labeling sponsored posts with #ad and #sponsored.
A influenciadora realizou publicidade transparente ao rotular claramente posts patrocinados com #ad e #sponsored.
2. Marketing communication that provides honest, complete, and easily understandable information about products, services, and their limitations
The company's transparent advertising approach includes detailed ingredient lists and realistic product descriptions.
A abordagem de publicidade transparente da empresa inclui listas detalhadas de ingredientes e descrições realistas de produtos.
Synonyms
honest advertisingauthentic advertisingdisclosure-based advertisingclear advertising
Antonyms
deceptive advertisingmisleading advertisinghidden advertisingundisclosed advertising

Regional Variations

General Brazilian
publicidade transparente
Standard usage in Brazilian Portuguese media and marketing contexts
São Paulo
publicidade transparente / marketing transparente
Both terms used interchangeably in business and tech sectors
Portugal
publicidade transparente
Standard usage, aligned with EU advertising regulations

Related Idioms & Phrases

above board
cards on the table
honest as the day is long
open book
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