audience targeting
[ˈɔːdiəns ˈtɑːrɡɪtɪŋ]
nounpl: audience targetings
segmentação de público
1. The practice of identifying and directing marketing messages or advertisements to a specific group of people based on demographic, behavioral, psychographic, or geographic characteristics
The company uses audience targeting to reach millennials interested in sustainable products.
A empresa utiliza segmentação de público para alcançar millennials interessados em produtos sustentáveis.
2. The process of narrowing down a broad audience to focus marketing efforts on those most likely to convert or engage
Effective audience targeting increases advertising ROI by reducing wasted impressions.
A segmentação eficaz de público aumenta o ROI da publicidade reduzindo impressões desperdiçadas.
3. In digital marketing, the use of data and analytics tools to deliver content to specific user segments across platforms
Social media platforms offer advanced audience targeting options based on interests and behaviors.
As plataformas de mídia social oferecem opções avançadas de segmentação de público baseadas em interesses e comportamentos.
Audience targeting is fundamental in both American and Brazilian digital marketing cultures. In the USA, it's deeply integrated into tech and Silicon Valley business models. In Brazil, audience targeting has grown significantly with the rise of social commerce and WhatsApp marketing. The term reflects the data-driven shift in modern advertising away from mass marketing approaches, which is particularly relevant in emerging markets like Brazil where mobile-first and social-first strategies dominate.
Related Idioms & Phrases
hitting the right audience
reaching the right people at the right time
narrowing down the market
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