marketing analytics
[ˈmɑːrkɪtɪŋ ænəˈlɪtɪks]
nounfemininepl: marketing analytics (invariant) / analíticas de marketing
analítica de marketing
1. The practice of measuring, managing, and analyzing marketing performance data to maximize effectiveness and optimize return on investment
Marketing analytics helps companies understand customer behavior and improve campaign effectiveness.
A analítica de marketing ajuda as empresas a entender o comportamento dos clientes e melhorar a efetividade das campanhas.
2. The collection and analysis of data from marketing channels, campaigns, and customer interactions
We use marketing analytics to track conversion rates across different social media platforms.
Usamos analítica de marketing para rastrear as taxas de conversão em diferentes plataformas de mídia social.
3. The process of interpreting quantitative data to inform strategic marketing decisions and predict future trends
Marketing analytics revealed that email campaigns generate higher engagement during weekday mornings.
A analítica de marketing revelou que campanhas de email geram maior engajamento nas manhãs de dias úteis.
Marketing analytics is a critical business function in both Brazilian and American corporate cultures. In Brazil, the term is often used with code-mixing (mixing Portuguese and English), especially among younger professionals and tech companies in São Paulo. In the USA, particularly in NYC's startup and finance sectors, marketing analytics is foundational to business strategy. The field has become increasingly important post-2010s with the rise of digital marketing, social media, and big data.
NYC Slang
data game / analytics grind
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