indicador-chave de desempenho
1. A measurable value that shows how effectively something is being achieved in business or organizational contexts
The sales team's KPI is to increase revenue by 20% this quarter.
O indicador-chave de desempenho da equipe de vendas é aumentar a receita em 20% este trimestre.
2. A quantifiable metric used to evaluate success against predetermined objectives
We track multiple KPIs including customer satisfaction, response time, and conversion rate.
Rastreamos vários indicadores-chave de desempenho, incluindo satisfação do cliente, tempo de resposta e taxa de conversão.
KPI is a fundamental concept in modern business management, widely used in both Brazilian and American corporate environments. In Brazil, particularly in multinational companies and tech startups, the English acronym 'KPI' is often preferred even in Portuguese-language discussions. In traditional Portuguese companies, there is greater emphasis on using the full Portuguese translation 'indicador-chave de desempenho,' though the English term is increasingly adopted in international business contexts.
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