psychographics
[ˌsaɪ.koʊˈɡræf.ɪks]
nounpl: N/A (typically used as singular or uncountable)
psicografia
1. The study and classification of people based on their psychological attributes, values, interests, attitudes, and lifestyle characteristics rather than just demographics
The marketing team used psychographics to understand their target audience's values and motivations.
A equipe de marketing usou psicografia para entender os valores e motivações do público-alvo.
2. In market research, the analysis of consumer behavior patterns, preferences, and personality traits to create detailed buyer personas
Psychographics revealed that the brand's customers valued sustainability and ethical practices.
A psicografia revelou que os clientes da marca valorizavam sustentabilidade e práticas éticas.
Psychographics is a relatively technical marketing and business term that has become increasingly important in digital marketing and advertising strategies in both the USA and Brazil. In the US, it's widely used by marketing professionals, while in Brazil it's gaining prominence as companies adopt more sophisticated consumer targeting methods. The term reflects a shift from traditional demographic-based marketing to more nuanced, psychology-based consumer understanding, particularly relevant in the age of data analytics and personalized marketing.
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