assumed need
[/əˈsuːmd niːd/]
nounpl: assumed needs
necessidade presumida
1. A need that is believed or supposed to exist without direct evidence or confirmation from the actual user or customer
The company made an assumed need that all customers wanted a mobile app, but surveys showed they preferred the website.
A empresa presumiu uma necessidade de que todos os clientes queriam um aplicativo móvel, mas pesquisas mostraram que preferiam o site.
2. In business and product development, a requirement inferred by a company rather than explicitly stated by the consumer
Marketing should not rely on assumed needs; they must conduct user research to validate actual customer demands.
O marketing não deve depender de necessidades presumidas; deve realizar pesquisas com usuários para validar as demandas reais dos clientes.
This term is widely used in Brazilian and American startup culture and product management circles. It reflects a business philosophy that warns against making decisions based on unvalidated assumptions rather than actual customer data. The phrase emphasizes the importance of market research and user testing in product development, particularly relevant in the tech and innovation sectors.
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