consumer insight
[kənˈsuːmər ˈɪnsaɪt]
nounpl: consumer insights
percepção do consumidor
1. A deep understanding of consumer behavior, motivations, preferences, and needs derived from market research and data analysis
The company used consumer insights to develop a new product line that resonated with millennials.
A empresa usou percepções do consumidor para desenvolver uma nova linha de produtos que ressoou com os millennials.
2. Actionable information about what drives purchasing decisions and customer satisfaction
Our consumer insights revealed that eco-friendly packaging was a major factor in purchase decisions.
Nossas percepções do consumidor revelaram que a embalagem ecológica era um fator importante nas decisões de compra.
3. Knowledge gained from analyzing consumer data, surveys, focus groups, and behavioral patterns
Consumer insights from our market research showed increased demand for digital payment options.
As percepções do consumidor de nossa pesquisa de mercado mostraram maior demanda por opções de pagamento digital.
In Brazilian and American business culture, 'consumer insight' is a cornerstone of marketing strategy and product development. Brazilian companies increasingly use English term 'insight' directly, especially in São Paulo's corporate sector, while maintaining Portuguese structure. This reflects the influence of international marketing terminology and American business practices in Brazil's growing consumer economy.
Related Idioms & Phrases
reading between the lines
getting into the consumer's head
understanding the customer's pain points
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