customer analysis
[ˈkʌstəmər əˈnæləsɪs]
nounpl: customer analyses
análise de clientes
1. The systematic examination and evaluation of customer data, behavior, preferences, and purchasing patterns to understand market segments and improve business strategies
The company conducted a comprehensive customer analysis to identify their most profitable segments.
A empresa realizou uma análise de clientes abrangente para identificar seus segmentos mais lucrativos.
2. The process of studying customer demographics, psychographics, and buying habits to inform marketing decisions and product development
Customer analysis revealed that millennials preferred sustainable products.
A análise de clientes revelou que os millennials preferiam produtos sustentáveis.
Customer analysis is a fundamental business practice in both Brazil and the USA, reflecting the importance of data-driven decision making in modern commerce. In Brazil, as businesses increasingly adopt advanced analytics, the term 'análise de clientes' has become standard in corporate environments. This practice is essential for companies competing in digital markets and understanding diverse consumer bases across different regions.
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