consumer understanding
[kənˈsuːmər ˌʌndərˈstændɪŋ]
noun phrasepl: consumer understandings
compreensão do consumidor
1. The knowledge and comprehension that consumers have about products, services, brands, or market offerings
Consumer understanding of the product's features improved after the marketing campaign.
A compreensão do consumidor sobre as características do produto melhorou após a campanha de marketing.
2. The depth of insight a business has into consumer needs, preferences, behaviors, and expectations
Better consumer understanding helps companies develop more effective marketing strategies.
Uma melhor compreensão do consumidor ajuda as empresas a desenvolver estratégias de marketing mais eficazes.
3. The ability of consumers to comprehend product information, pricing, quality, and value propositions
Transparency in labeling increases consumer understanding of product ingredients.
A transparência na rotulagem aumenta a compreensão do consumidor sobre os ingredientes do produto.
This term is widely used in Brazilian and American business, marketing, and advertising industries. Companies invest heavily in market research and consumer studies to deepen their understanding of target audiences. In Brazil, understanding the diverse regional consumer bases is particularly important given the country's size and cultural diversity.
Related Idioms & Phrases
gaining consumer understanding
consumer understanding is key to success
improving consumer understanding
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