product knowledge
[/ˈprɒdʌkt ˈnɒlɪdʒ/]
noun
conhecimento do produto
1. comprehensive understanding of a product's features, benefits, specifications, pricing, and competitive advantages
Good product knowledge helps sales representatives close more deals.
Um bom conhecimento do produto ajuda os representantes de vendas a fechar mais negócios.
2. the ability to effectively communicate and explain product details to customers
The manager emphasized the importance of product knowledge during training.
O gerente enfatizou a importância do conhecimento do produto durante o treinamento.
3. expertise gained through study, experience, or training about specific merchandise
Her extensive product knowledge made her the go-to person for customer inquiries.
Seu vasto conhecimento do produto a tornou a pessoa indicada para responder dúvidas dos clientes.
In both American and Brazilian business cultures, product knowledge is considered essential for sales professionals and customer service representatives. Companies often invest heavily in training programs to ensure employees have thorough product knowledge. In Brazil, this is particularly emphasized in retail and service sectors, where it's viewed as a competitive advantage and a sign of professionalism.
Related Idioms & Phrases
know your product inside and out
have your product knowledge down pat
brush up on product knowledge
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