consumer perception
[kənˈsuːmər pərˈsɛpʃən]
nounpl: consumer perceptions
percepção do consumidor
1. The way consumers interpret, understand, and form opinions about products, brands, or services based on their experiences, beliefs, and expectations
Consumer perception of the brand improved after the marketing campaign highlighted its sustainability efforts.
A percepção do consumidor sobre a marca melhorou após a campanha de marketing destacar seus esforços de sustentabilidade.
2. The subjective interpretation of product quality, value, and desirability in the minds of potential and existing customers
Negative consumer perception led to a decline in sales despite the product's actual high quality.
A percepção negativa do consumidor levou a um declínio nas vendas apesar da qualidade real do produto.
3. The cognitive and emotional response of consumers to marketing messages, pricing, packaging, and brand positioning
Consumer perception studies showed that premium pricing actually enhanced the perceived value of the luxury brand.
Estudos de percepção do consumidor mostraram que o preço premium realmente aumentou o valor percebido da marca de luxo.
In Brazilian marketing and business culture, understanding consumer perception (percepção do consumidor) is fundamental to brand strategy and market competitiveness. Companies invest heavily in research to understand how consumers view their brands, especially given the diverse and increasingly sophisticated consumer base in major Brazilian markets. This concept has become central to advertising, product development, and customer relationship management across both traditional and digital platforms in Brazil.
NYC Slang
what the customer thinks / how folks see the brand
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