product development
[/ˈprɒdʌkt dɪˈveləpmənt/]
noun
desenvolvimento de produtos
1. The process of creating, designing, and bringing new products or improved versions of existing products to market
The company invested millions in product development to stay competitive.
A empresa investiu milhões em desenvolvimento de produtos para manter a competitividade.
2. The systematic approach involving research, design, testing, and refinement of a product from conception to launch
Product development requires collaboration between engineers, designers, and marketers.
O desenvolvimento de produtos requer colaboração entre engenheiros, designers e profissionais de marketing.
3. The department or team within an organization responsible for innovation and product improvement
Our product development team identified several opportunities for enhancement.
Nosso time de desenvolvimento de produtos identificou várias oportunidades de melhoria.
In both Brazilian and American business cultures, product development is a critical function that reflects corporate competitiveness and innovation capacity. In Brazil, it often involves strong collaboration with government research institutions and universities. In the USA, particularly in tech hubs like Silicon Valley, product development is closely tied to venture capital and rapid iteration. The term is universally respected in corporate environments across both countries as essential for business growth.
Related Idioms & Phrases
from concept to market
bringing a product to life
taking a product to the next level
closing the innovation gap
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