research and development
[/rɪˈsɜːrtʃ ənd dɪˈveləpmənt/]
noun
pesquisa e desenvolvimento
1. the systematic investigation and experimentation aimed at discovering new knowledge and developing new products, services, or processes
The company invested millions in research and development to create innovative technologies.
A empresa investiu milhões em pesquisa e desenvolvimento para criar tecnologias inovadoras.
2. a department or division within a company responsible for innovating and improving products and services
She works in the research and development department at the pharmaceutical firm.
Ela trabalha no departamento de pesquisa e desenvolvimento da empresa farmacêutica.
3. the activities and investment directed toward the introduction of new products and services to the market
Strong research and development is essential for staying competitive in the tech industry.
Pesquisa e desenvolvimento forte é essencial para manter competitividade na indústria de tecnologia.
Research and development is a cornerstone of innovation culture in both American and Brazilian business sectors. In Brazil, P&D investments are encouraged by government incentives and tax benefits (Lei do Bem). In the USA, R&D spending is a key indicator of corporate health and future growth potential. The term is widely used in academic, corporate, and policy discussions in both countries.
Related Idioms & Phrases
invest in research and development
fund research and development initiatives
cutting-edge research and development
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