unvalidated need
[/ˌʌnˈvælɪdeɪtɪd niːd/]
noun phrasepl: unvalidated needs
necessidade não validada
1. A requirement or necessity that has not been confirmed, verified, or tested to ensure it actually exists or is genuine
Before investing in the project, the team needed to distinguish between real customer problems and unvalidated needs.
Antes de investir no projeto, a equipe precisava distinguir entre problemas reais dos clientes e necessidades não validadas.
2. In product development and startup contexts, a presumed customer requirement that lacks empirical evidence or customer validation
The startup failed because it built features based on unvalidated needs rather than conducting market research.
A startup fracassou porque construiu funcionalidades baseadas em necessidades não validadas em vez de realizar pesquisa de mercado.
3. An assumption about what users or customers want without having conducted proper testing or validation
Many unvalidated needs in the initial business plan were later proven incorrect through user interviews.
Muitas necessidades não validadas no plano de negócios inicial foram posteriormente comprovadas como incorretas através de entrevistas com usuários.
This term is heavily used in startup culture, lean methodology, and product development circles in both the USA and Brazil. In the Brazilian tech startup ecosystem (particularly in São Paulo), understanding validated versus unvalidated needs is critical for attracting venture capital and avoiding common entrepreneurial pitfalls. The concept emphasizes evidence-based decision making over assumptions.
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